The marketing estate, direction by direction.

The interim relayctx.com landing. Sharpened is the direction (EC, 2026-08-25) — neutral ground at Carried's density, with a matching register page. Bold (drenched) kept as the alternate. Carried and Signal kept as origins, plus a matching register page in the same ground and density (the dead waitlist fallback removed). Positioning lands, mechanism stays held; register carries the invite-code fast-track, sign-in routes to the app. Sharpened carries a concept-only A/B/C copy switcher, now defaulting to the chosen wording (C). Brief: briefs/BRIEF.stealth-v2.md.

The stealth coming-soon page, second pass — Sharpened promoted to canon. Neutral ground at Carried's density: "Context for AI. / When you need it. Where you need it." over the beat "Context that moves.", one door to register. The three-abstraction sub was dropped 08-28 — the voice law names that shape as the first tell a sentence has no mechanism, and the hero reads tighter without it. Outcome-level only, mechanism held, still noindex. First pass archived at index-v1.html.

Temporary variation without the register CTA — waitlist signup is the single action. Source-tagged separately (stealth-coming-soon-quiet) so the funnel can compare variants.

Where "Get access" lands, now carrying the landing's full direction — two-part display headline, the custody beat, a "what happens next" ledger on the left and the form in a hairline panel on the right. Live invite-code validation and Turnstile gating retained, the calm confirmation moment restored on submit; single door, no waitlist. First pass archived at register-v1.html.

How a personal invite would work, end to end, addressed to no one: the details, a mock email with its poster, a landing that plays a paper film drawn live from the invite’s details, and the register page with the code filled in. The name and org stay as [slots], and the Code is the example A9M4FG. Six campaigns (founding member, your team, Elevate 2026, advisor, home, trades) show one template: the lead character comes from the role, and the captions carry the personal lines. The same link always plays the same film. Series mode, three voice options, and the production path. Nothing is minted or sent. Plan and gates: relay-marketing video/invites.md.

One page for the explainer media: the six films (new: Pass It On, the baton recast with the paper characters, and Fridge Door, Relay at home), six feature shorts (Streams, Series, Sessions, Recall, Forward, Look first), The Crew of paper characters dressed for the work people do, and the starter post pack made with the new Asset Builder (six formats, copy presets from canon). No black paper anywhere (EC). Draft for EC. Stealth, not for public channels.

Paper-collage films with voice, score and foley, all built in JavaScript and playable in the page: Blank Page (every session starts blank) and its second episode Together (sharing: relay it to a teammate, the trail, Series), Mid-Thought (one thread through a day) and The Baton (a relay race on the Bold ground). Every film has a 15 s cut and a 9:16 version with burned-in captions. Cataloged for outreach in relay-marketing video/. Draft for EC. Stealth, not for public channels.

A clearly marked draft skeleton for the first-party Chrome extension (RCTX-1430, launch track RCTX-1434): positioning line and the four jobs (Aware at launch; Act, Capture, Carry labelled as coming), Web Store listing fields with a placeholder summary under 132 characters, the screenshot and tile shot-list, the launch-channel checklist, and the open questions (name ruling D3, privacy disclosure). Product source: relay-board PRD.browser-extension.md. Not copy, for product and marketing to fill.

The v3.6 pricing page restructured after a teardown of folk.app/pricing. Plans on the first screen with the five commitments as a strip; annual/monthly toggle; per-plan numbers from billing code instead of adjectives; “Everything in X, plus” cards; self-serve vs sales buttons; a seats explainer (agents never take a seat, recipients never need a plan); grouped comparison table; billing FAQ; team-size router. Same prices as the v3.6.2 page.

The public landing page per client, mocked as one renderer over one client object (fourteen clients, ?client=): the connector setup as the hero, three numbered steps, the server URL in a copy box, the one-click deep link where one exists, the three verbs, the plan line from the compatibility table, then the account — which lands on the plan-pick intake. Steps mirror relay-platform’s connect resource; the live page renders from it, never from a copy. Proposed paths relayctx.com/claude, /cursor, … Stealth posture. Drawn, not built.

Compatibility + getting-started page: which AI clients support Relay and on what plan, the four things you need, a five-minute setup, and what the primitives actually do. Rebuilt on v3.6 tokens; supersedes the July draft on PR #86.

The /marketing/web/site/ placeholder — sits between directions until neutral vs bold is selected. Links all four concepts.

Neutral-first: light surfaces carry the structure, brand teal on touch points only; alive through motion and editorial type. 9 pages, fully browsable.

Drenched and cinematic (v3.5-b, marketing concepts): deep-teal hero moments, cycling live Codes, traveling loop, dramatic continuity beats. AA on dark. 9 pages, fully browsable.

Early-access invite card for print at Jukebox, in square 2.5" and standard 3.5×2", front and back. The card is the product's gesture in physical form: dark-theme brand front, light-theme back carrying a real QR to relayctx.com/register?code=, the Code set as text, and the URL as the no-camera fallback. Generated from canon by scripts/make_invite_card.py — 600 DPI print files with no font dependency, plus editable SVG. Carries the print spec, the regenerate command, and the two things that bite (CMYK gamut on the bright teal, QR polarity).

Founder origin slide options as true deck artifacts (parchment + ember). Keys: A/B/C select, E ember, P = pitch teleprompter. Source: UH6HDX.

Warm, single-page marketing concept.

Stripped-back direction concept.

Approachable, warm direction concept.

Grid-driven, typographic direction concept.

Full expression direction concept.