RelayCTX
Still Standing · 2026-08-04
Brand Identity · Naming Exploration · The Survivors

What's still standing.

The sweeps were brutal: the thread field, the trust field, EC's own priority five — nearly all of it closed on live collisions. What's below is everything that made it through, sorted by how hard it has been checked: three names verified clean more than once, two carrying real-but-navigable neighbours, and four newly opened by the starter field on 08-04, still only one pass deep. Each shows why it holds, what it still carries, and the gate it has to pass next. The dead are at the fence; the whole sky is on the map.

The exploration, in dots 
Closed Neighbors / unchecked Still standing
Tier one · checked clean, repeatedly

Nothing found in category. Twice.

AttaccaCTX The score Open · re-verified 07-31

The composer's instruction written between movements: proceed without pause. Exactly a session handoff — the music continues, the seam is intentional, nobody stops playing. Short, pronounceable, slightly exotic; obtuse on the surface, load-bearing underneath, which is precisely the arbitrary-with-a-buried-story lane the obtuse-lane guidance recommends.

Holds because

Two web passes, nothing in software. The only prominent holder is the Attacca Quartet — a Grammy-winning string ensemble. Shadow, not collision.

Still carries

Meaning must be taught — nobody outside music knows the word. Double-C spelling needs a hearing test ("attack-a?").

Next gate

Formal USPTO/CIPO search; the verbal test next to "a Code," "a Stream," "received."

SelvedgeCTX The loom Open · re-verified 07-31

The self-finished edge that keeps the whole cloth from unraveling — continuity as an edge property. The entire loom and drawn-line family closed around it (Weft, Shuttle, Needle, Weave, Strand), and Selvedge is the one thread the sweep left intact. Denim-culture warmth gives it a quiet in with the audience that already fetishizes selvedge denim.

Holds because

No software company or AI product found on the name in either pass. The word is craft vocabulary, not tech vocabulary — yet.

Still carries

Two spellings (selvedge/selvage) split the domain and the search. Reads obscure outside craft/denim circles.

Next gate

Formal search on both spellings; a warmth-lens read against Ferry (both are the "warm pick" shape).

ChangeoverCTX The race (origin) Open · re-verified 07-31

The original shortlist #1, from the very first pass: the track-and-field term for the baton exchange itself — the closest literal descendant of the metaphor the whole product is built on. It has quietly outlasted every flashier candidate. Its open question was never clearance; it's register — the word reads industrial under the warmth lens.

Holds because

Still no software company on the name after two checks. Only light manufacturing/ops-AI usage ("line changeover"), a different category.

Still carries

Three syllables, industrial temperature. The warmth thesis re-ranks it down; the sober Sage/Ruler lens ranks it up. It is the posture decision, in name form.

Next gate

The warmth-vs-sober decision (already open on the board) — this name is only worth clearance spend if the sober lens wins.

Tier two · real neighbors, navigable with counsel

Standing, with an asterisk.

FerryCTX The crossing Counsel tier · EC's last pick standing

The calm operator of the reliable crossing — carries something across a gap, on a schedule, and everyone trusts the timetable. The sole survivor of EC's priority five, and the warmth thesis's strongest case: communal, everyday, gentle, a joy to say. "Just ferry it to me" passes the phonaesthetics test better than anything else left.

Holds because

Its one real collision — deployferry.io, London, ~$1M raised — is an industrial-edge platform, a genuinely different vertical. Crowding beyond that is ferry-travel software, not tech branding.

Still carries

A funded dev-platform startup on the bare word is not nothing. The clean domain will be the second fight.

Next gate

Counsel opinion on deployferry.io's classes before any attachment forms. If it clears, it's the warm-lens frontrunner.

PassitCTX Evolve the verb Counsel tier · EC proposal 07-31

The most literal name in the whole field: not a metaphor for the handoff, the imperative is the handoff. "Relay it forward" collapses into one word. Zero abstraction — which is both the appeal (nothing to teach) and the risk (nothing ownable but the verb itself). The only candidate filed in Cluster B, the evolve-don't-leave lane.

Holds because

No AI-agent-tooling collision found — the first EC proposal since Ferry to survive its check.

Still carries

passit.io (open-source zero-knowledge password manager) shares the custody/trust mental model; passit.ca holds a registered ® in another class. And "Passit" reads as an instruction — it has to coexist with the live "Relay It" button without the UI talking to itself.

Next gate

Counsel look at the passit.ca registration + the passit.io register overlap; a UI copy test against "Relay It."

Tier three · newly open, one pass deep

The starter field, opened 08-04.

BigaCTX The starter · with Levain & Poolish Open · register checked

EC's sugar-and-flour proposal split the way the fire field did: the ingredients are consumed, but the preferment is never used up — a portion held back, fed, and carried into the next bake so nothing ever starts from nothing. Against "AI sessions start blank," that is the same sentence twice. After a fortnight in which almost everything closed, three preferment words came back with nothing in tech at all — craft vocabulary software hasn't colonised yet. And the structure is favourable, not merely empty: generic inside baking means nobody owns them there, while against context infrastructure they read as arbitrary marks — the strongest registrable tier.

Holds because

Nothing in tech. Biga and Poolish came back equally empty — and a register pass found Biga has three US records, all dead, with Classes 9 and 42 never touched. The cleanest position in the exploration.

Still carries

Levain's own register is the field's most crowded — Classes 30/35 only, so not a blocker, but Levain Bakery is actively prosecuting a Canadian application, which matters for an Ontario entity. Poolish is hard to say; Biga reads as coinage. Food metaphors risk reading lifestyle to the compliance buyer.

Next gate

Counsel and a paid database — the register pass was public records, not clearance. Then the warmth-vs-sober call, which this field tests directly.

SourdoughCTX The starter Reopened · was shelved

Logged back in v0.6 with the note that the metaphor is exactly the product — and shelved in the same breath as "almost certainly too whimsical." EC's baking proposal converged on it independently, which is reason enough to unshelve it: the dismissal was a taste call made before the warmth thesis existed, and the warmth thesis argues approachability is the feature, not the liability.

Holds because

Nothing in our category; only bakery-management tooling. The story is the field's best — the Yukon sourdough carried their starter against their body so it wouldn't freeze.

Still carries

Three syllables and the strongest lifestyle read of anything here. This is the warmth thesis at its most exposed — it either wins the argument or it doesn't.

Next gate

The warmth-vs-sober posture decision. Under the sober lens it never clears; under the warm one it may lead.

Open regardless of any of the above.

Three lanes survive independently of which wordmark wins — they don't compete with the five, they compound with them.

The feature lane

Threadline (open, Cluster C) and Symbolon (story intact; company-name neighbors don't touch a feature) are stronger as product-surface names — the trust receipt, the session thread — than as company marks. Smaller surface, smaller collision exposure.

The coined lane

Invented words — the Kodak/Sonos craft. Deliberately left for the creative director: an empty vessel costs meaning-building spend, and judging coinage requires taste this exercise doesn't pretend to have.

The compound lane

Compounds of the surviving pieces (the loom words, the score words, Relay's own vocabulary). Cheap to generate, hard to judge — also CD territory, now with a much better-scouted field to draw from.

The carried fire — narrative, not names

Opened 07-31 by EC's Opal proposal. Opal, Ember, and Hearth all closed on live AI products; the field's value is narrative (a banked fire is a session handoff). One unverified outlier: Girasol, an opal variety.