RAW — every line pending voice pass (Ada · relay-gtm) · concept against the idea, not the wording
Tier 0 · the emblem RCTX-799
Trusted context — that's what Relay is about.
Register: emblematic, still, authoritative. The line the brand is built around —
everything below supports it. Set enormous, never crowded, one teal word. Its mark lives in the
emblem concepts.
Tier 1 · the spine RCTX-653
backstage · mechanism-adjacent — visualize only as a boundary that authorizes
Relays are instructions agents run on — the claim step makes that safe.
the umbrella · A/B unresolved — Ada owns the call RCTX-284RCTX-417
AI is better with Relay.
tap to compare — decision pending
Tier 2 · the verb RCTX-283
Move Context with Relay.
5TGAURpackagedclaimed
Register: kinetic. The action tier — context in motion between sessions,
systems, and people. The teal→indigo Loop rail is the motion signature; an ID rides it end to end.
Tier 3 · moments & audiences
moment · session boundary · RCTX-285
Sessions End and Start with Relay.
moment · mid-session · RCTX-286
Add Context to your Session with Relay.
moment · cross-system · RCTX-800
Context Portability Across Systems with Relay.
audience · builders · RCTX-287
Build your workflows with Relay.
audience · architects · RCTX-288
System Design with Relay.
audience · vibe · RCTX-289
Vibe Better with Relay.
Register: situational, warmer. Each line is a scene — pick the moment or the
audience, never run them together. 289 deliberately breaks the serif system: casual surfaces only.