RelayCTX™Brand assets · pack v3.5.3 · Updated Aug 28 2026
Canon, in files you can drop into your project.
The approved RelayCTX brand assets for web, product, and marketing. Version-controlled in relay-creative. If an implementation disagrees with these files, these files win. In a hurry? The cheat sheet has the everyday files and rules on one screen.
01 — Read this first
Web and app use the component, not these files. On screen, use the inline lockup from /brand/relay-lockup.html so the mark inherits currentColor and adapts with theme. The SVGs below are for design tools, decks, print, and anywhere you cannot inline SVG.
The mark lives one level up. The canonical teal mark is not duplicated here — /brand/relay-mark.svg (full), relay-mark-compact.svg, relay-mark-core.svg, favicon.svg, app-icon tiles. One source of truth. Only the one-ink and white portable exports of it live in this pack, below.
Outline the wordmark for print. These SVGs carry live Outfit 600 text. Without Outfit installed it falls back to a system sans and the wordmark is wrong — outline before external handoff.
Don't patch locally. If an asset renders wrong, raise it against relay-creative so the fix lands here and reaches everyone. Local patches fragment the canon.
02 — Lockups
Horizontal — default
The default lockup. Theme-adaptive: teal mark on light, brighter teal on dark. Use for decks, docs, print, and design tools.
Everything in currentColor, defaults to brand ink #111111 — the “black” alternate. For one-colour print, embroidery, etch, and stamps. Not for screen where the two-colour lockup can render.
Profile tile: accent fill, mark knocked out, no wordmark (it will not survive avatar crops). The container is permitted here because the platform demands one. 400 for X/LinkedIn crops.
The 1:1 social tile carrying mark and wordmark, so it carries the ™ — correct here and only here among the avatars, because the mark-only tile has no wordmark for it to attach to. Circle-safe: X/Bluesky/Mastodon round crops clip nothing. Readable at 96px+, marginal at 48, gone at 32 — use it where the platform shows the avatar large, and the mark-only tile in feeds. -dark and -light grounds alongside.
All rasterised from the SVGs above (see the pack README for the deterministic export pipeline). Backgrounds are transparent except the avatar tile and OG card, which are filled by design. Theme-adaptive files are baked at their light-mode colours.
What carries it.RelayCTX™ (the brand) and Relay Context Inc.™ (the legal entity). Symbol is ™ — never ®.
How it's set. Outfit upright — the sans face, never the Cormorant italic — as a superscript ~0.42em with tracking reset to 0. It inherits the wordmark colour and is never teal.
Where it goes. Primary / first-use only: the lockup and the first prominent wordmark on a surface. Nav, body, compact, and repeated wordmarks stay bare RelayCTX.
07 — Colour & spacing
Element
Light
Dark
Rule
Mark
#0d9488
#2dd4bf
Token rly-accent-ui; inline SVG uses currentColor
Wordmark
#111111
#ededed
Never teal — the wordmark is not a touch point
Pulse
#00D9C8
Motion only. Never static, in any asset here
Clear space
One mark-height
All four sides of the lockup
Lockup gap
~0.25 × mark ink width
Measured ink-to-ink, not bounding box — mark and wordmark scale as one object, never re-spaced